Mr. Martín de Bustamante works across the firm’s practices, with a focus on Value, Access, and Pricing. He has developed expertise across many related areas, including innovative contracting and access models, strategic product / portfolio positioning, IRP and commercial opportunity based launch sequencing, as well as value positioning across various therapeutic areas. Throughout his tenure at CBPartners, he has led the development of innovative pricing and market access strategies on behalf of major multinational pharmaceutical and biopharmaceutical companies launching major specialty brands in both developed and developing markets.
Geographically, Mr. Martín de Bustamante specialises within Latin America, Asia-Pac, Central and Eastern Europe, and the Middle East / North Africa, as well as the broader European region. He presently serves on CBPartners’ expert panel for all emerging markets, including leadership of the firm’s Latin America Centre of Excellence.
Mr. Martín de Bustamante holds a BA degree in Political Economics & Spanish from the University of California, Berkeley, and speaks both Spanish and English at native level fluency.
This research poster aims to identify hurdles to achieving healthcare sustainability in LA, review approaches taken by policy makers to control healthcare budgets and propose actionable solutions to attain sustainability that mutually benefit healthcare systems and industry.