Objective
Assess the pricing and access opportunities and hurdles for PRODUCT X in hospitalized respiratory syncytial virus and PRODUCT Y in hospitalized influenza A across key LatAm markets.
Scope
Methodology
Secondary research on the competitive landscape combined with internal working sessions with the local / regional team to vet hypotheses, followed by a semi-qual / quant primary research program with n=52 stakeholders moderated in local language.
Deliverables
- Hospital archetypes and decision-making criteria.
- Inpatient and outpatient funding pathways.
- Evidence generation plan to address local data gaps and boost value perception.
- Prioritization of sub-populations based on pricing, funding, and utilization opportunity.
- Price versus access trade-off analysis.
- Go-to-market strategy by payer archetype
Illustrative outputs
Impact
CBPartners developed a regional go-to-market strategy to optimize the pricing and funding opportunity for two pipeline assets and ensure local team launch readiness.