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P&MA Assessment to Support BD&L Decision-Making

CBPartners completed a P&MA assessment for an asset in Leber hereditary optic neuropathy to support BD&L decision-making.

Objectives

To provide BD&L support by assessing the current and future market landscape and the resulting pricing and access potential for PRODUCT X in Leber hereditary optic neuropathy (LHON).

Scope

Methodology

Conduct in-depth interview (IDI) discussions with payers and key opinion leaders (KOLs) to evaluate current treatment practice and price thresholds for LHON, and understand likely payer restrictions as a function of price for a gene therapy.

Deliverables

  • Landscape assessment and analogue assessment across key markets
  • Payer & KOL moderator guides and research stimuli
  • Interim research findings summary
  • Detailed final research findings summary
  • Strategic business development and licensing (BD&L) recommendations and differentiation opportunities

Illustrative Outputs

Impact

CBP informed a BD&L strategy in LHON with a detailed P&MA opportunity for each in-scope market.