Objectives
Provide insights into the current and future plaque psoriasis and atopic dermatitis landscape and explore PRODUCT X’s optimal price and access opportunity across both diseases.
Scope
Methodology
Evaluate current and future landscape, including payer approach to management and competitive dynamics in both disease areas through primary and secondary research. Discuss independent pricing and management scenarios with a diverse group of payers based on target product profiles (TPPs) in each disease area. Explore cross-indication pricing scenarios to determine optimal strategies, maximizing uptake potential.
Deliverables
- Key takeaways including qualitative feedback on TPPs and pricing and management expectations under different scenarios;
- Detailed recommendations developed based on manufacturer priorities, payer feedback, and CBPartners expertise
Illustrative Outputs
Impact
CBP provided impactful as well as targeted recommendations informing PRODUCT X’s pricing and market access strategy optimized across two disease areas with disparate dynamics.