Home » Case Studies » Commercial Strategic Planning » Positioning, Market Evolution,…

Positioning, Market Evolution, and Utilization BD Assessment

CBPartners completed a comprehensive positioning, market evolution, and utilization BD assessment for an acute ischemic stroke asset.


To explore the commercial opportunity associated with PRODUCT X in terms of market share, hospital formulary / institutional uptake, and fit into the current buying process to support a business development and licensing (BD&L) decision.



Conduct telephonic-depth interviews (TDIs) with stratified physician types across different treatment center types; provide a comprehensive assessment of commercial opportunity that includes utilization and market evolution dynamics for PRODUCT X in acute ischemic stroke.


  • PRODUCT X uptake model segmented by hospital type
  • Overarching utilization rates across data scenarios
  • Commercial opportunity overview & detailed forecast funnel
  • Commercial risks and opportunity drivers

Illustrative Outputs


CBPartners helped the CLIENT X determine the likely commercial opportunity across a range of product profile scenarios to inform BD decision-making around PRODUCT X.